What We Do

Transmission

Our extensive database of English- and French-language newsrooms allows us to group radio stations by city, region or province and to localize stories where appropriate.

We send stations at least three versions of each story written around short, crisp audio clips. The scripts are sent to newsrooms and editors via email, and our clips are transmitted via satellite and the internet. And stations have the option of clicking a link on our emails that takes them directly to our download page for fast and easy access to our clips. We also alert talk show producers to story ideas and potential interview subjects.

Monitoring

Confirming pickup of our stories is an important part of our service.

On release day, we phone newsrooms directly to confirm pickup. We then prepare a comprehensive report detailing which stations used the story.